Bold and Beautiful inspires the African woman to be proud of her color and marks, as her beauty within will find better expression in the struggle. The African woman is stereotypically 'marked' in society. Marking can be physical (body marking) or mental (sex objectification, childcare and home burden bearers etc). Women have often been subjected to these forms of identification to the point that breaks their confidence and person. The soul-deep melodies and lyrics drive woman power at the core.